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Dear friend,

My name is Tony. I've been a fitness trainer and fat loss coach for almost 20 years.More than 6000 clients completed my 12-week coaching program!

With natural ways, no pills/drugs, no supplements, no fads, no tricks, I've coached and inspired over 200,000 people in different countries to strengthen and transform their bodies and reach all their health and fitness goals!

My book, Burn the Fat, a best seller on the internet in e-book format for the last 10 years. It's one of the most proven, tested and trusted fat burning programs of all time.

It’s important to know that this book was written by a bodybuilder, but it’s not just for bodybuilders. Think of using this program as simply“stealing”some of their secrets to help you achieve your own personal goals. I do work with physique competitors, and the advanced acceleration strategies in the final chapters of this book can be used to go all the way to competition-stage or photo-shoot shape. But this book is for any man or woman who wants to shed fat, get lean, and transform their body without losing muscle and without starvation, drugs, or diet gimmicks.Most people don’t want to be bodybuilders. But let me bounce an idea  off of you.

A no-nonsense plan that has been proven and tested by more than 250,000 people in 155 countries. Whether you want to shed 10 pounds or 100, whether you want to build muscle or just look more toned, this book is the original “bible of fitness” that shows you how to get permanent results the safe, healthy, and natural way.

Do you want to shed fat and sculpt a new body shape at the same time?
Do you want a program without gimmicks, hype, or quick fixes?
Do you want a program guaranteed to work, no matter how old you are or what kind of shape you’re in now?

For twenty-five years, industry veteran and bestselling author Tony Cruise has built a reputation as one of the world’s most respected fat-loss experts. In Burn the Fat, Feed the Muscle—known by fans as “the bible of fat loss”—Tony reveals the body transformation secrets of the leanest people in the world. This is not a diet and it’s not just a weight-loss program; this is a breakthrough system to change your life and get you leaner, stronger, fitter, and healthier with the latest discoveries in exercise and nutrition science.
Inside, you’ll discover:

- The simple but powerful LEAN formula, revealing the four crucial elements of body transformation success. 

- The New Body 28 (TNB-28): a four-week training plan for sculpting lean muscle, plus a quick start primer workout perfect for beginners 

- A lifestyle program that’s more flexible and easier than ever to follow, even if you are busy, have dietary restrictions, or have never worked out before. 

- The motivation strategies it takes to stick with your plan. 
Burn the Fat, is not about getting as ripped as a fitness model or becoming a bodybuilder like Tony did (unless you want to); it’s about using their secrets to achieve your own personal goals. You are sure to call it your fitness bible for many years to come. 

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  • What To Eat When Customers Reviews

    A very informative book! One must be be dedicated to wanting to change their lifestyle to improve their health. A great read!

    If you want to lose weight, maintain weight or just become healthier for the rest of your life, this book will help you on your journey. Many of us have busy schedules these days, this book is geared towards the busy individual. The information is based on research and science and does not recommend restricting or deprivation. It makes practical recommendations and provides helpful tricks and suggestions for getting started living healthier. This is no fad diet, nor is it restrictive at all. She even provides strategies for bumps in the road and gives specific examples including recipes and a sample meal plan. Throughout the book, she answers MANY common questions and nutrition myths. This book is well-rounded, informative and a must read for any health concious person.

    As a dietitian, I have already started recommending this book to clients seeking a simple nutrition guide. If you are trying to lose 10 lbs or 100 lbs, this book will help answer every potential question you might have along your path to healthier eating. For instance, how do you start eating breakfast when you're not a breakfast eater? How do you handle healthy eating when you're working late and your work team is ordering in dinner? How do you deal with a grumbling belly while your preparing dinner without diving into a bag of chips? It even dabbles in answering sports nutrition questions like how to properly carb load for a triathlon or the best way to eat pre- and post-workout. Plus, it comes with a 2-week meal plan to help guide you along.

    There are many nutrition and healthy eating books out there written by unqualified authors. Jessica is well-qualified as she is a registered dietitian who has worked with patients for over 12 years in a clinical setting. She is also a former spokesperson for the American Dietetic Association and has written for magazines such as Shape and Prevention. Jessica's approach to healthy eating is no nonsense. She promotes practical eating techniques that you can use for the rest of your life. There is nothing gimmicky about her approach.

    If you would like a personal dietitian at your disposal every day, then buy this book!

    What to Eat When busts the many diet/nutrition myths. This book answers every day eating scenarios in not only quick and simple terms, but with the latest evidence to back it up. The author, Heidi McIndoo, factors in many of the questions that you may have, such as what to eat when you need more energy, do not get enough sleep, eat a meat-free diet or are looking for the healthiest way to sweeten your coffee. It's a must-read to everyone who eats!

    Jill Weisenberger 
    It doesn't get much easier than this. The author speaks in a caring voice and tells you exactly what you want to know. What should you eat to boost your energy; what should you eat when your body says "I'm hungry" at 10:00 at night and so much more. Her advice is good for weight loss, but also for anyone just wanting to eat well. I like that you don't have to read the entire book before making changes. It's easy to search just what you're interested in or simply flip the book to a random page and learn something new. This information is practical and pertinent.

    I like how the author writes as if she is talking right to you.
    Its easily understood in an interesting manner & full of ideas
    you can fit into your every day life without any problems

    If you're looking for tips to help you through the inevitable sticky patches on your weight-loss journey, "When to Eat What" provides solutions! Written in an easy-to-read manner, this book provides strategies, recipes and meal-plans to help you deal with any situation you find yourself in. For example, what should you eat at an upcoming social event; what are some healthy energy-boosting snacks to eat in the afternoon; what can you do to satisfy those sweet cravings; can you really continue to lose weight on your upcoming cruise? Useful answers that you can put into practice immediately, this book will have you right back on track to achieving your weight-loss goal!

  • Burn The Fat Customers Reviews

    Sean, 46
    “This book changed my whole life. Without Tony, I’d still be wasting money on fad diets and miracle weight-loss rubbish.”
    Lillian, 41
    “I absolutely love his book! It changed my life! I went from being a 190 pound, 411 housewife to a 120 pound triathlete!”
    Ragab, 29
    “I’ve tried for about 10 years to look good, lose weight, and be fitter in general—and I am only 29! After reading Tony’s books and articles, it took me about 6 months to be in shape and another 6 months to get ripped!”
    Rocky, 60 
    “I am 60 years old and have lost 30 pounds in 6 months because of his motivation. Only 5 pounds more to go to reach my goal!”
    Barb, 50
    “Tony is straight-shooting and full of common sense and not afraid to say what many people don’t want to hear.”
    Chrystal, 59
    “I follow Tony without hesitation. He is totally reliable.”
    Anne, 42
    “Tony has a unique ability to sift through all the research and present it in a way that makes sense to non-experts”
    Mirisca, 35
    “Tony encourages people all around the world. He is my long-distance personal trainer.”
    Michael, 50
    “Mr. Cruise is, in my opinion, one of the finest writers and minds in the field.”
    Catherine, 51 
    “He is aware of how all sizes and ages react to fitness, and he knows the current triggers to get people remotivated to get to goal.”
    Diederik, 32
    “I turn to Tony Cruise for everything that is nutrition-related.”
    Thomas, 30
    “I’ve read Burn the Fat, Guaranteed Weight loss Plan To Have You Looking And Feeling Amazingto back dozens of times, and each time I learn something new.”
    Kym, 41
    “As somebody who had 15kg excess weight, but didn’t eat very much and exercised every day, I couldn’t understand why I didn’t have a good figure. I thought it was unfair, and wondered if it was my age or genetics that was the problem. Tony’s book helped me eat better and shed that weight in 3 months, and I’ve kept it off for 18 months so far.”
    Ilse, 36
    “I the most powerful goal-achieving formula follow Tony’s nutrition advice, which has helped me to get rid of blood sugar and thyroid problems that were troubling me, and I feel a whole lot better.”
    Nancy, 46
    “As someone who would work out 6 or 7 seven days a week and still not see the scale budge, eating healthy food and still no results, Tony taught me micronutrients and how to do all the math—not just for the general population but for me! It really works! Thank you, Tony!”
    Janis, 50
    “His advice on goal-setting, revisiting goals, and setting new goals is some of the best ever given in the fitness industry. His focus on positive thoughts and actions is also keenly unique, and it works. He never waffles and always stays true to what he knows works.”
    Rebecca, 33
    “Tony has changed my life.”
    Tim, 57  
    “Tony really enjoys helping others to become fit the right way, not the easiest or quickest.”
    Glenn, 48  
    “I cannot believe Tony with all his knowledge, BFFM, and the Bodyfat Solution are not on every news program and talk show for his remarkable success.”
    Samantha, 35
    “It’s the only health and fitness book I’ve ever read that I actually like!”
    Dave, 44  
    “Even though I’ve never interacted with Tony directly or personally, I’ve felt as though I’ve known him from the moment I purchased the BFFM ebook. He comes across as truly wanting to help people, not simply line his pockets. I’ve recommended him to many family members and friends.”
    Sherry, 50
    “His program works. It keeps me out of the weedy tweaks of the next great thing—supplements, etc. —and solidly in a program that works.”
    Paul, 49
    “Tony Cruise’s refreshing approach and honesty about what it takes to stay healthy are fantastic and what everyone who is serious about taking care of themselves needs in their lives.”
    Lorena, 25
    “Tony has inspired me to go forward and motivate myself to reach the leanness I’ve always been looking for.”
    Karen, 34

    “I have been struggling with the last 25 or so pounds for years, but I feel like I can finally take it off now.”

  • Cheerleader Fitness Plan Customers Reviews

    R. Olson

    Jessica Roberts truly did an awesome job writing this book. It is amongst the best written diet/exercise books I have ever read. Somehow or other she manages to keep it interesting and provide you with useful information at the same time. Roberts talks a lot about the importance of interval training in getting the body you desire but also stresses the importance of working off more than you take in if you want to lose weight. Mostly full of common sense, she also offers a few interviews with cheerleaders to ask about their exercise and diet plans to give you a look at how these girls stay in such great shape and what they do when they are having an off day. I recommend this book for anyone who needs a change of pace to break out of a diet/exercise plateau rather than someone looking to lose a great deal of weight.


    This book gives me inspiration to motivate my self and keep the motivation going, not only for my self but for others in my family. The eating tips and work out tips are use full and helpful.

    Kristina Garza

    I love this book. Helped me lose 20 pounds. The best part about this book is that it's basic it's stuff that you been taught over and over again and it just reaffirms that there's no magic pill there's no magic food that's going to make you skinny it's hard work and actually getting down there and doing it and Roberts does this perfectly.

    Tiffany Knight

    This book is a great motivation to get myself in better shape. I have been walking, running, and eating healthier. Now with the hot and banging body, I'm so glad and ready to take on the upcoming NFL cheerleader information auditions!

    Jessica Halley

    This was a gift for my daughter. She was so excited that she read the book front to back the day she got it.


    This is one of the best 'how to lose weight' books that I have ever read (and I've read them all). It's honest, wise, and effective. Great book for busy young moms, or, anyone that wants to view weight loss from a different perspective.

    Dee-Ann L

    this book was so good for my daughter and has really impacted her life. She is 15 and she really got a lot from it. If you are together spiritually then weight loss is much easier.

    Christie McKain

    This book kept my interest throughout. I wrote down all the recipes and have tried a few. I also have started saying certain things in my head when I feel like snacking and have lost 5 pounds since I started reading this book a couple weeks ago. I can't wait to read her next book!


    I absolutely loved this book. I have had to fight to keep my weight down for most of my life. This book just made everything so clear to me. I have prayed to God for help many times, but have I really listened? This just helped me to stay focused and eat healthy for me and because it is the right thing to do. Thank you so much - best book regarding health I have ever read!

    Joparty of 7

    This book is AMAZING! Finally someone who get weight loss and healthy living right. This book has been life changing for me, I had never had a weight problem, even after having my first 3 children I went right back into shape, but then I had twins and have been struggling the last couple of years. I am right on track to a healthier lifestyle thanks to God and this book! Blessings!


    I truely enjoyed reading this book. It was like having a conversation with a friend. Jessica didn't just say do this or do that, she actually gave the steps that she herself took to accomplish her dreams and to become the Godly women she desired. I have already put her outline into work and I am expecting great changes in my life. I have recommended this book to everyone I have come across. Everything is written in a simple easy to follow language that anyone can relate to. This book touched my heart and soul very deeply and let me know that I am not alone and that my dreams are obtainable. I can't wait till I can report that I too have reached my goals. Thank you Jessica for taking time to write down your thoughts and plans that have taken you into the life you dreamed of.

    Beki – TheRustedChain

    I really enjoyed it. I think Candace's sweet personality shines through beautifully. She comes across as a gentle humble spirit and a "real" mom. I finished the book over a week ago and am still mulling it around in my head. It's making me re-think every bite of food I put into my mouth. Great job Jessica Roberts!

Lose The Weight Or It’s FREE!

Different from most diet books, gym memberships, and fat-burner pills on the market, the three books of The Burn The Fat, The Cheerleader Fitness Plan, When To Eat What comes with personal experience, no pills/drugs, no supplements, no fads, no tricks, 100% no-nonsense plan, original “bible of fitness”.

It’s just this simple: If at anytime in the next 60-days you have not lost the weight I promised, or…if you’re just not completely satisfied with the three books for any reason whatsoever, just let me know and I will personally issue you a prompt and courteous refund — no questions asked.

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Before and After Man Now, I’m not going to insult your intelligence or risk my reputation by making some outlandish claims that in several weeks you’re going to have a set of 6-pack abs or be 50 pounds lighter than you are today without any effort... 

But what I am going to promise you is this: 

If you dedicate yourself over the next few weeks and follow the books outlined, you will be walking around with 10 to 25 pounds of body fat gone from your waist, hips, thighs, belly and butt. Your clothes will be looser, you’ll look healthier and more amazing…and you’ll have more energy than you’ve ever had in a long, long time.

So here’s what you need to do...Just click on the Add To Cart button below and download the entire 
fitness plan system. It can be in your hands in less than two minutes from right now. And to be perfectly honest with you, clicking that button is literally the difference between looking and weighing the same as you do right now...or being up to 25 pounds lighter in just six or ten weeks.

Go ahead and read through the manuals, commit to the diet and really put it to the test. I promise that you’ll be truly amazed at the results you can actually see in just a matter of days. And again, if 
Burn The Fat, The Cheerleader Fitness Plan and When To Eat What are not everything I promised, simply let me know and I’ll refund every single penny of your investment into the system — no questions asked.


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I truly look forward to hearing about your weight loss success using our fitness plans.

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